Making makeup look pretty shouldnt make our planet look sad. Thats why more companies think about the boxes and bottles their makeup come in, trying find ways to make them kinder for Earth. Its like pick reusable bags at grocery instead plastic ones. We want lovely makeup, but also world stay healthy and green for everyone long time. This mean look at what packaging made from, if it can reuse or disappear without harm. Big change, but good one, start with thoughtful choice about how things made and from what.